Privacy Policy - 40 Cakes Wholesales

Last Updated: 31/08/2025

1. Introduction

Welcome to www.40cakeswholesales.co.uk ("we," "our," or "us"). At 40 Cakes Wholesales, we are committed to protecting your privacy and ensuring you have a positive experience when using our website. This policy explains how we collect, use, and protect your business information.

2. Information We Collect

2.1 Business Information:

• Company name and registration number
• Business contact details
• Delivery address
• Phone number
• Email address
• Payment information (processed securely through our payment providers)
• Order history
• Allergen acknowledgments and preferences
• VAT registration number

2.2 Automatically Collected Information:

• IP address
• Browser type
• Device information
• Cookies and similar technologies
• Website usage data

3. How We Use Your Information

We use your information to:

• Verify business credentials
• Process and fulfill wholesale orders
• Deliver products to your business address
• Send order confirmations and updates
• Contact you about your orders
• Improve our products and services
• Send promotional offers (with your consent)
• Maintain food safety and allergen records
• Comply with legal obligations
• Process VAT and financial records

4. Information Sharing

40 Cakes Wholesales does not sell your business information to third parties. We may share your information with:

• Delivery partners (to fulfill your orders)
• Payment processors (to process transactions)
• Service providers (who help us operate our website)
• Legal authorities (when required by law)
• Tax authorities (for VAT and financial compliance)

5. Security

We implement appropriate security measures to protect your business information, including:

• Secure SSL encryption on www.40cakeswholesales.co.uk
• Regular security assessments
• Limited access to business information
• Secure data storage
• PCI compliance for payment processing

6. Your Rights

As a business customer, you have the right to:

• Access your business information
• Correct inaccurate information
• Request deletion of your information
• Opt-out of marketing communications
• Withdraw consent for data processing
• Request a copy of your data
• Receive your data in a portable format

7. Cookies

We use cookies on www.40cakeswholesales.co.uk to:

• Remember your business preferences
• Maintain your shopping cart
• Analyze website traffic
• Improve your browsing experience
• Manage wholesale pricing display

You can control cookie settings through your browser preferences.

8. Business Account Privacy

• Each business account must have a designated administrator
• Account access is monitored for security
• Multiple user access levels available
• Account activity logs maintained

9. Marketing Communications

With your consent, we may send you:

• Wholesale special offers
• New product announcements
• Seasonal promotions
• Newsletter updates
• Business event invitations

You can opt-out of these communications at any time.

10. Allergen Information Storage

We store your allergen acknowledgments to:

• Ensure food safety
• Maintain records of business awareness
• Comply with food safety regulations
• Protect both businesses in the supply chain

This information is stored securely and used only for order processing and safety purposes.

11. Changes to This Policy

We may update this privacy policy periodically. We will notify you of any significant changes through:

• Email notification
• Website announcement (www.40cakeswholesales.co.uk)
• Order confirmation pages
• Business account dashboard

12. Contact Us

If you have questions about this privacy policy or your business information, please contact us at:

• Website: www.40cakeswholesales.co.uk
• Email: [Your Email]
• Phone: [Your Phone]
• Address: [Your Physical Address]

13. Legal Basis for Processing

We process your business information based on:

• Contract fulfillment (for processing orders)
• Legal obligations (for tax and business records)
• Legitimate interests (for business operations)
• Your consent (for marketing communications)

14. Data Retention

We retain your business information for:

• Active accounts: As long as necessary for business purposes
• Inactive accounts: Up to 2 years
• Order records: As required by law (typically 7 years for VAT)
• Marketing preferences: Until you opt-out

15. International Data Transfers

If we transfer your data internationally, we ensure appropriate safeguards are in place to protect your business information.

16. Your Choices

You can choose to:

• Manage your business account settings
• Opt-in or out of marketing communications
• Request deletion of your account
• Update your preferences at any time

By using www.40cakeswholesales.co.uk, you agree to this privacy policy. If you do not agree with this policy, please do not use our website or provide any business information.